MULTICULTURAL, MAINSTREAM, MEDIA-SAVVY AND MARKET-WISE
Our mission is to drive public awareness and build brand loyalty in mainstream and ethnic markets. Whether your campaign is small and large, local or global, De Alba Communications works within your budget to generate positive, measurable results. We are experts at developing strategies and messages that are culturally-relevant to your consumers, whether programs are targeted to Latino, African-American, Asian & Pacific Islander, and other Diverse or Multi-Ethnic audiences.
UP TO SPEED ON FAST-GROWING MARKETS
We live in a multicultural society, so it is more important than ever to keep pace with the fastest-growing groups in the United States’ cultural and economic landscape. With ever-growing buying power, multicultural consumers are emerging as a force to be reckoned with – and optimized.
Asian buying power: over $950 billion
Hispanic buying power: $1.7 trillion
African-American buying power: $1.3 trillion
When it comes to promoting your brand, product, or service, a one-size-fits-all approach no longer works. What every business needs today is a story, and one that speaks specifically to your target audiences – whether mainstream or multicultural.
Telling your story begins with our network of experienced professionals. Our team lives the multicultural experience, and we understand how to create specialized, culturally-relevant communications programs for today’s dynamic growth markets. Meet the De Alba Team.
Our strength is in securing media placements in top-tier, traditional local, major national and international communications channels, and digital media. That’s because communication is about creating connections and building relationships. As public relations experts, we build and sustain professional relationships that consistently serve both our clients and the media.
The Proof is in our Portfolio. Our projects span numerous industries, and include corporations, small businesses, organizations, and non-profit institutions. De Alba Communications has also earned special distinction as a firm that excels in social impact campaigns.
* Multicultural Economy 2017 Report, published by the Selig Center for Economic Growth.
Victoria Sánchez De Alba
President, De Alba Communications
Victoria Sánchez De Alba is a former national Emmy Award-winning journalist who launched De Alba Communications in San Francisco, California, in 2001. She is acknowledged nationally for her energy, creativity, passion, and persistence on best approaches for accessing regional, local, national and international media.
Under Victoria’s leadership, De Alba Communications has become known for our ability to provide a wide range of strategic, integrated communication services. We are second to none when it comes to navigating the changing media landscape and leveraging content across multiple platforms.
Fluent in English and Spanish, Victoria has a professional background in television journalism and investigative reporting, with past positions that include the Center for Investigative Reporting, Inc. – where she was part of an Emmy award-winning national news team; ABC/7 KGO-TV, San Francisco; and CBS KOVR TV-13, Sacramento. Victoria maintains strong relationships with English language and multicultural media across the U.S.
Victoria is also dedicated to helping create a more socially responsible world. She grew up in the Salad Bowl Capital of the World – Salinas, California – where she worked summers in the agricultural fields with her family, harvesting produce and fruit. That experience has made her sensitive to issues faced by working families, such as health risks related to pesticides, healthcare access, the need to improve working conditions, and other social inequalities.
In 2017, Victoria was nominated for The Leukemia & Lymphoma Society’s (LLS) Woman of the Year. Her groundbreaking, 10-week campaign raised public awareness about pesticide exposure faced by farmworkers and the link to non-Hodgkin-Lymphoma (NHL). Victoria led the campaign in honor of her father, Sebastian Sanchez, who worked in the Salinas Valley agricultural fields and passed away to NHL in 2002.
Victoria gives back to the community by serving as co-advisor for the Felix Elizalde La Raza Education Fund of the San Francisco Foundation – a scholarship fund for journalism and communications majors. She remains an active member of the National Association of Hispanic Journalists and the Public Relations Society of America (PRSA).
De Alba Communications has provided services to industry-leading clients such as:
Ready to grow?
CREATIVE, COLLABORATIVE, AND QUALIFIED
The De Alba Communications Team is a unique consultancy of experienced multicultural professionals. Each member keeps a finger on the pulse of today’s global, ever-changing public/media relations arena. We also excel at client service and exceeding expectations through measurable results, responsiveness, and creativity.